SCORE Presents Marketing to Mobile Devices
Small business experts from SCORE bring you this highly interactive session exploring how mobile devices are changing consumer behavior. Join us on Tuesday, May 13 in the Adrian Lamb Room for this workshop that provides practical information on how to build a relationship with your customers using mobile devices.
Topics include an introduction to consumer mobile behaviors; platforms for creating mobile content; mobile myth busting; how your customers can find you more easily; and social media tactics to build love for your brand and make your business more competetive.
Presenter Kate Berg is an accomplished executive and entrepreneur focused on innovation in technology and media. Kate has held leadership positions at Gartner, KPMG, Jupiter (now part of Forrester), HFMUS (now part of Hearst), and Mojiva. She also built and sold two businesses, the first when she was just 22. Kate most recently served as President for Collective Bias, a high-growth social shopper media company, named to the annual Forbes list of 100 Most Promising Companies. She grew up in New Canaan and now lives in South Salem, New York.