Featured New Nonfiction for May
Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen (658.8 S) -- Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which should help managers develop more effective marketing strategies. How people buy things has changed profoundly--yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance.
Savage harvest : a tale of cannibals, colonialism, and Michael Rockefeller's tragic quest for primitive art / Carl Hoffman (B ROCKEFELLER) -- Retracing Michael's steps, award-winning journalist Carl Hoffman traveled to the jungles of New Guinea, immersing himself in a world of former headhunters and cannibals, secret spirits and customs, and getting to know generations of Asmat. Through exhaustive archival research, he uncovered hundreds of pages of never-before-seen original documents and located witnesses willing to speak publicly for the first time in fifty years. In Savage Harvest Hoffman finally solves this decades-old mystery and illuminates a culture transformed by years of colonial rule, whose people continue to be shaped by ancient customs and lore. Combining history, art, colonialism, adventure, and ethnography, Savage Harvest is at once a mesmerizing whodunit and a fascinating portrait of the clash between two civilizations that resulted in the death of one of America's richest and most powerful scions.