Levi Strauss: A History of American Style

Join us for this live webinar on Tuesday March 8th at 7:00PM EST

In 1873, in the waning years of the California Gold Rush, Levi Strauss, a Jewish dry goods merchant in San Francisco, along with tailor Jacob Davis, obtained a U.S. patent for the process of putting metal rivets in men’s denim work pants to increase their durability. Thus was born the blue jean. Tracey Panek, archivist for Levi Strauss & Co., will showcase and examine the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.

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Tracy Panek  is the Historian for Levi Strauss & Co. She manages the day-to-day workings of Levi Strauss & Co. Archives. She is a regular contributor to Unzipped, the company’s blog. Tracey is the media spokesperson for Levi Strauss & Co. heritage.