Marketing Strategies for Entrepreneurs: Learning the Basics Workshop

Many small business owners in their first few years in business focus on selling their products or services via tactics involving digital or social media. What is lacking is a marketing plan or strategy that could enable them to be strategic and targeted in their efforts. This workshop will be focused on helping small business owners develop effective marketing strategies to grow their brand, attract customers, and increase sales. 

You will learn about:

• The marketing mindset
• How to develop a marketing plan
• Some key metrics like customer acquisition cost and customer lifetime value
• The marketing funnel
• Traditional versus digital media
• One critical online platform

REGISTER HERE 

Presenter: Sharon Herrman.  Sharon Herrman is a fractional Chief Marketing Officer at MarketingEvolved.co, offering leadership and strategy to shift ecommerce and digitally-powered companies to greater levels of performance. She offers insight and expertise garnered from her career in Fortune 50 consumer products companies, launching her own ecommerce business, establishing effective marketing programs for local companies, and from teaching digital advertising as an adjunct professor at Sacred Heart.